smriti irani pr strategy
Stop Copycats With Smriti Irani’s Saas Comparison
In the first week after the pilot aired, Kyunki Saas Bhi Kabhi Bahu Thi 2 recorded a 15% jump in viewership, showing that a targeted SaaS comparison strategy can protect a TV brand from copycat attacks. By mapping competitor tones, audience sentiment, and real-time engagement, Smriti Irani’s team built