SaaS comparison
Saas Comparison vs Legacy Soaps: What Unites Anupamaa's Ratings
Answer: Anupamaa outperformed Kyunki Saas Bhi Kabhi Bahu Thi in 2024, adding 13 million viewers aged 25-34 and delivering a higher return on advertising spend. These gains stem from stronger audience retention, social-media buzz, and a storyline that aligns with modern consumption patterns, making the show a benchmark for SaaS-style