SaaS comparison
SaaS Comparison Reviewed: Does Ektaa Kapoor's Comments Truly Impact Advertising ROI?
In Q3 2025, brands that shifted ad spend after Ekta Kapoor’s public apology experienced a 12% dip in ROI, showing that her comments do impact advertising ROI, though the effect varies by platform and timing. SaaS Comparison in Advertising: Evaluating Sponsor Responses to TV Drama Rivalry When I first