saas comparison
Why Ekta Kapoor’s ‘Saas Comparison’ Is Just a Marketing Spin on Women’s Roles
In 2025, Ekta Kapoor’s comparison of ‘Kyunki Saas Bhi Kabhi Bahu Thi’ and ‘Anupamaa’ generated a 27% jump in social media mentions, but the surge masks a marketing ploy that recasts women’s roles as rivalry. The Numbers Behind the Saas Comparison When the two titans of Indian television