saas comparison
48% Drop In Viewership With Saas Comparison
The viewership of Kyunki Saas Bhi Kabhi Bahu Thi fell 48% after Ekta Kapoor publicly called the rivalry unfair, showing how a single remark can reshape audience loyalty. The ripple effect extended to brand engagement, social chatter, and even the way viewers evaluate drama narratives like a SaaS selection process.